Demographic studies on spirituality
For expanding the Overton window, the theory of the Innovation Diffusion Curve states that to normalize a new trend, it is paramount to win over at least 15-18% of the population. Then the tipping point is reached when the majority would be won over.
According to this theory, there are 2,5% innovators, there's 16% early adopters, there's 34% early majority, etc.
Along that line of thought, who are the innovators, the early adopters and the early majority? Perhaps the following scientific papers on spirituality demographics shed more light on that.
Thanks for sharing. I wonder if its not just about people who identify with the word 'spirituality', it'sraising awareness of a greater reality. Validating the experiences of those that may not identify with that word but have had experiences of interconnectedness, or non-ordinary experiences.